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Guides on websites, software and AI for growing businesses
Practical answers from a team that has built websites, apps and internal tools for 10 years. A new article every week.
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SEO & AEOWhat is AEO? Answer engine optimization for business websites
Answer engine optimization explained in plain English: how it differs from SEO and GEO, what Google says about it and the changes that help AI assistants find and ...
WebsitesHow long does a website redesign take? A week-by-week timeline
Most business websites take 3–4 weeks from kickoff to launch. Here is what happens each week and what makes it take longer.
SEO & AEOHow to redesign your website without losing your Google rankings
Redirects, page titles and launch-day checks: the SEO migration steps that protect your traffic when the new site goes live.
SEO & AEOHow to get your business cited by ChatGPT and Google AI Overviews
Practical steps that help ChatGPT, Google's AI Overviews and other assistants find, trust and cite your business, and how to check if it is working.
WebsitesWebsite redesign vs refresh vs rebuild: which one do you need?
A refresh updates the look, a redesign rethinks the structure and content, a rebuild replaces the technology. Here is how to tell which one your website needs.
WebsitesWebsite redesign checklist for 2027, with SEO and AEO steps
Goals, content, design, accessibility, SEO migration, AEO, launch day and the first 90 days: everything to check, in order.
WebsitesHow B2B buyers research vendors with AI, and what your website must answer
Most B2B buyers now start vendor research with AI and then verify on your website. Here is what the data shows, and the questions your site has to answer to make the ...
WebsitesCorporate website redesign strategy: how to plan it with many stakeholders
Goals, governance, content owners, a phased rollout and an SEO plan: how larger companies redesign their websites without endless approval rounds.
SEO & AEODo you need llms.txt? What actually helps AI find your website
llms.txt is often sold as the key to AI visibility. Here is what it is, what Google and the data say, and what actually helps AI assistants find and quote your website.Browse by topic
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