How long does a website redesign take? A week-by-week timeline
Most business websites take 3–4 weeks from kickoff to launch. Here is what happens each week and what makes it take longer.
Most business website redesigns take 3–4 weeks from kickoff to launch. The first week goes to planning and design, the second and third to building and moving content, and the last days to testing, SEO checks and launch. Large sites, many integrations or late content add time.
- A typical redesign takes 3–4 weeks from kickoff to launch.
- Content and approvals usually decide the timeline, not the code.
- Keeping or redirecting your old addresses protects your Google rankings.
- A weekly demo on a test link means no surprises on launch day.
How long does a website redesign take?
For most business websites, 3–4 weeks from the kickoff call to launch. That covers a new design, a rebuild on a modern platform, moving the content and the SEO work, with a demo every week so you can see progress.
The timeline depends less on the number of pages than on how quickly content and decisions arrive. A 30-page site with ready content can launch sooner than a 10-page site where every text is still being written.
| Week | What we do | What you do |
|---|---|---|
| Week 1 | Review the current site, plan the sitemap and page structure, design the homepage and key pages | Share logins, brand files and goals; approve the design |
| Week 2 | Build the pages on the new platform and start moving content | Send missing texts and photos |
| Week 3 | Finish the remaining pages and forms; set up page titles, descriptions, redirects and structured data | Review the demo on the test link |
| Week 4 | Test on phones and browsers, check speed and accessibility, launch and hand over | Give the final approval |
What happens in each week?
Week 1: plan and design
We review your current site: what brings visitors, what converts and what can go. Then we plan the sitemap and design the homepage and the key page types. You approve the design before any code is written.
Week 2: build and move content
The approved design is built on the new platform, page by page, and your existing content moves over. You see the first pages on a test link while your current site stays live.
Week 3: finish pages and SEO
Remaining pages and forms are finished. Every page gets its own title and description, old addresses are redirected to their new pages, and structured data helps Google and AI assistants understand your business.
Week 4: test and launch
We test on phones and browsers, check speed and accessibility, and launch on your hosting. You get the logins, the code and a short guide to editing the site yourself.
What makes a redesign take longer?
Code is rarely the slow part. These are the things that usually add time:
- Content that is not ready. New texts and photos written during the project push every later step.
- Many people approving each page. Each extra round of feedback adds days.
- Integrations. Connecting a CRM, ERP, booking or payment system needs its own setup and testing.
- More than one language. Every page, title and redirect exists once per language.
- Custom features. A customer portal, calculator or configurator is a small app, not a page.
How can you speed up your redesign?
- Pick one person who approves. One clear decision-maker keeps feedback rounds short.
- Prepare content early. Decide which pages stay, which go and which need new text.
- Reuse what already works. Pages that rank and convert can keep their text in the new design.
- Launch a focused first version. Add the nice-to-have pages after launch.
- Look at the weekly demo. Small comments early save big changes later.
Get a free website audit: speed, SEO, AEO and mobile, with the fixes that matter most.
Case study · EducationMagiczna Kraina – website redesign for a nursery and kindergarten100 PageSpeed score on mobile and desktop3 weeks From the first plan to launch0 WCAG A/AA accessibility violations on 12 key pagesRead the case study Does a redesign hurt your Google rankings?
It should not, if the old addresses are kept or redirected. Before launch we map every old address to its new page, keep the page titles and descriptions that already rank, and check Google Search Console after launch for any missed page. More in how to redesign your website without losing your Google rankings.
Questions people ask
Can you redesign a website in 2 weeks?
Sometimes, for a small site with ready content and quick approvals. For most business websites, plan for 3–4 weeks.
Will my website be offline during the redesign?
No. The new site is built on a test link while your current site stays live, and we switch over on launch day.
Does the timeline include writing the content?
Moving your existing content is part of the redesign. Writing many new texts from scratch adds time, so plan it before the kickoff.
What do you need from us to start?
Access to your domain and hosting, your brand files, the content you want to keep and one person who approves the design.
For 10 years Vlad has led the design and build of websites, apps and internal tools for companies across industries. He writes about what keeps software projects on time and how businesses get found in search and AI answers.
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