1. Sentysoft
  2. →
  3. Cases
  4. →
  5. Magiczna Kraina – website redesign for a nursery and kindergarten

Magiczna Kraina – website redesign for a nursery and kindergarten

A new website in three weeks: from an outdated Wix site to a fast, bilingual site that the owner updates herself.

EducationWebsite redesignWebsite development
Client
Magiczna Kraina nursery & kindergarten
Location
Poznań, Poland
Timeline
3 weeks
Services
Redesign, development, SEO & AEO
Platform
Next.js · Decap CMS · Vercel
Languages
Polish and English
Visit the live site

100

PageSpeed score on mobile and desktop

3 weeks

From the first plan to launch

0

WCAG A/AA accessibility violations on 12 key pages

32 pages

In each language, Polish and English

Project

Overview

Magiczna Kraina runs a private nursery for children aged 1 to 3 and a private kindergarten for children aged 2.5 to 6, in one building in Poznań, Poland. Parents comparing two or three places, often on a phone, ask the same four questions: can my child get a place, what does it cost, what is a day like, and how do I apply?

The old Wix site made those answers hard to find. Sentysoft planned, designed and built a new website in three weeks, built around those four questions, and handed it over with an admin panel the owner uses herself.

  1. 1Turn visits into enquiries
  2. 2Make the two institutions clear
  3. 3Build trust
  4. 4Let the owner update the content herself
Magiczna Kraina nursery, daily schedule and FAQ pages on phones
View
The new Magiczna Kraina homepage on a laptop and a phone
View
Before and after

From a Wix template to a site built for parents

The new Magiczna Kraina homepageThe old Magiczna Kraina homepage on WixBefore · WixAfter · new site
The old site on a phone, cut off, and the new site on a phone
Before: desktop layout, cut offAfter: built for phones
WhatBeforeAfter
On a phoneDesktop layout, cut off at the edgeMobile-first layout
Pages20, about 10 with real content32 per language
Meta descriptions0 pagesEvery page
Image alt text48 of 145 imagesEvery image
AdmissionsOut-of-date popup and footerWindow the owner sets herself
PageSpeed, mobile42100

Problems & Solutions

1

Two institutions mixed in one structure: the URLs did not match the content

Separate nursery and kindergarten sections, each with its own pages

2

20 pages for about 10 real ones, with duplicates and placeholder text

Pages rebuilt around real content: 32 per language

3

Out-of-date recruitment details and an old footer

An admissions window the owner sets in the admin panel, and a current footer

4

Enquiries buried under menus; recruitment only as a PDF or ODT download

The choice of institution on the homepage, an Admissions button in every header, and online forms

5

No meta descriptions; alt text on only 48 of 145 images

A unique title and description on every page, and alt text on every image

6

A malformed phone number; text-heavy pages and an almost empty hero

Corrected contact details, a new hero and a mobile-first layout

Brand

The logo and content stayed; the look moved on

Kept

  • The logo: the tower with stars and the moon
  • The tagline: “Little explorers and creators of the unknown”
  • All Polish content as the base, with typos corrected
  • Registry entry, safeguarding policy, MALUCH+ notice and EU funding logos

Changed

  • A night-sky palette taken from the logo, instead of the watercolor background
  • Fraunces for headings and Nunito for text, instead of Raleway
  • Coral and marigold accents, instead of the blue accent
  • A grid-based, mobile-first layout with clear calls to action

Key Features Developed

Nursery page on a laptop and admissions on a phone
View

Two institutions, clearly separated: The nursery and the kindergarten each have their own overview, activities, daily plan, meals and fees.

Admissions up front: An Admissions button in the header of every page, and the choice of institution right on the homepage.

Two languages: Polish and English versions, linked to each other on every page.

Answers parents look for: A full FAQ, 10 blog articles, events and reviews.

Life at the centre gallery on a laptop and a phone
View

Consent-based galleries: A child's photo appears only when the parents' consent box is ticked. It is off by default.

Privacy by default: Google Analytics loads only after cookie consent, and every form has a consent checkbox.

Trust signals: Registry entry, safeguarding policy, MALUCH+ funding notice and the 4.9★ Google rating.

No lost visitors: 23 old Wix addresses redirect permanently to the new pages.

How we worked

Six phases in three weeks

  1. Phase 1

    Plan

    A full review of the Wix site and a written redesign plan.

  2. Phase 2

    Design

    A night-sky identity built from the logo.

  3. Phase 3

    Build

    The Next.js site, content files, the admin panel and forms.

  4. Phase 4

    SEO and legal

    SEO foundations, cookie consent, FAQs and legal pages.

  5. Phase 5

    Editor and content

    Admin sign-in, consent-based galleries, photos and staff.

  6. Phase 6

    Speed and QA

    The performance pass, accessibility fixes and launch.

Quality

Fast, findable and ready for AI answers

100

Performance, mobile

100

Performance, desktop

100

Accessibility

100

Best practices

100

SEO

Page speed

MetricDesktopMobile
First Contentful Paint0.3 s1.1 s
Largest Contentful Paint0.7 s1.1 s
Total Blocking Time0 ms30 ms
Cumulative Layout Shift0.0010

Google PageSpeed Insights, lab data, measured at launch.

SEO

  • A unique title and description on every page
  • Polish and English versions linked for search engines
  • Structured data for the childcare business, FAQs and services
  • 23 old addresses redirected; sitemap in Search Console

AEO

  • FAQ answers written as complete, plain sentences
  • Address, hours, phone and age ranges marked up for machines
  • An llms.txt guide to the site, updated with each release
  • PageSpeed's AI-agent readiness check: 3 of 3 passed
Handover

The owner updates the site herself

  1. 1

    Sign in

    Open the admin panel and sign in.

  2. 2

    Edit

    Change admissions, events, prices, staff or photos.

  3. 3

    Save

    Every save is recorded, so each change has a history.

  4. 4

    Publish

    The site updates automatically, with no developer needed.

What the owner edits

  • Admissions: open or closed, per institution
  • The recruitment window: dates and text
  • Events and reviews
  • Prices and fee notes
  • Three photo galleries, with consent per photo
  • Staff and carers
  • Contact and company details

The code and hosting run on the kindergarten's own GitHub and Vercel accounts.

Project

Conclusion

In three weeks, Magiczna Kraina moved from an outdated Wix site to a fast, bilingual website built around the questions parents actually ask. Admissions, fees and the daily plan are one click away, the owner keeps the content current herself, and the site scores 100 on PageSpeed on both mobile and desktop.

Is your website holding your business back?

Send us your address and we'll show you a free redesign preview of your homepage.

Get a free preview

More case studies

Syngular Nutrition – e-commerce store for a sports nutrition brand - Sentysoft
View

Syngular Nutrition – e-commerce store for a sports nutrition brand

View case
Retail & e-commerceWebsite development
Sentysoft built and launched a Shopify store from scratch for Syngular Nutrition, a US brand of sports supplements, apparel and accessories.
View case
CanterLope – curriculum platform for riding instructors - Sentysoft
View

CanterLope – curriculum platform for riding instructors

View case
EducationWeb apps and SaaS
Sentysoft took CanterLope from idea to product: an owner admin panel, a web app for barn owners, a React Native app for iOS and Android and a WordPress ...
View case
More cases
Contact us

Tell us about your project

Send a few lines about your business and what you need. Vlad, our founder, reads every request and replies within one business day with the next steps.

Vlad Aleksandrov, Founder & CEO

Vlad Aleksandrov

Founder & CEO

We use your details only to reply to your request. See our Privacy Policy.

Vlad Aleksandrov, Founder & CEO

Vlad Aleksandrov

Founder & CEO