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TACROM – corporate website for an international well services company

A website built from scratch: a new sitemap, page structure and graphics that explain four technical service lines to energy operators across Europe and Central Asia.

EnergyWebsite development
Client
TACROM, well services for oil, gas and geothermal
Markets
Europe, Ukraine, Kazakhstan and Uzbekistan
Scope
Built from scratch
Services
Sitemap, page structure, UX/UI design, graphics, development
Platform
WordPress · Elementor
Language
English
Visit the live site

18 pages

In the new sitemap, plus the news archive

4

Service lines, each with its own page

5

Countries with regional contacts on one page

2

Online forms: project enquiries and job applications

Project

Overview

TACROM is an energy services company founded in 2006. It provides well stimulation, coiled tubing, completion and nitrogen services for geothermal, gas storage and conventional oil and gas wells, with operations in Europe, Ukraine, Kazakhstan and Uzbekistan, more than 1,000 frac jobs and 2,000+ coiled tubing operations.

Its buyers are engineers and procurement teams at energy operators, and they need to understand highly technical services quickly. Sentysoft planned the new website from the ground up: a new sitemap, the structure of every page and new graphics, then built it on WordPress.

  1. 1Explain four technical service lines clearly
  2. 2Show safety and track record up front
  3. 3Turn visits into project enquiries
  4. 4Attract field specialists
TACROM well stimulation, about and contact pages on phones
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TACROM service overview on a laptop at a well site
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Information architecture

A sitemap built around how operators buy

Home

Solutions

A service overview, then one page per service line

  • Well Stimulation
  • Coiled Tubing Services
  • Completion Services
  • Nitrogen Services

Company

Who TACROM is and how it works

  • About TACROM
  • HSEQ
  • News archive

Careers

Hiring for field and office roles

  • Life at TACROM
  • Vacancy pages
  • Online application form

Contact

One page for every region

  • Germany, Romania, Ukraine, Kazakhstan, Uzbekistan
  • Managers and map per country
  • Enquiry form

Also: legal notice, privacy policy, terms and conditions, and the financial reports page required in Ukraine.

Problems & Solutions

1

Four highly technical service lines, evaluated by engineers and procurement teams

A solutions overview plus a page per service line, with its sub-services, equipment and track record

2

Safety and certification are the first questions operators ask

ISO 9001, ISO 45001, ISO 14001 and SCC on the first screen, and a dedicated HSEQ page

3

Offices and contact people in five countries

One contact page with a tab per country: address, phone, map and the responsible managers

4

A long track record that is hard to show in a few words

Key figures on the homepage and a news archive of projects, new equipment and conferences

5

Hiring field specialists in a competitive market

A careers section with company culture, a page for each vacancy and an online application form

6

News and vacancies change often

Built on WordPress with Elementor, so pages, news and vacancies are edited in the CMS

TACROM news archive on a laptop and careers on a phone
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Key Features Developed

Well stimulation page on a laptop and key figures on a phone
View

Service pages: Each service line has its own page with an overview, its sub-services and key facts, such as pumps rated up to 20,000 HHP.

Solutions overview: All four service lines and their sub-services on one page, linked to the detail pages.

Key figures: Years in operation, specialists, HSE adherence and partnerships, shown as counters on the homepage.

Trust signals: ISO 9001, ISO 45001, ISO 14001 and SCC badges in the first screen of the homepage.

Regional contacts on a laptop and HSEQ on a phone
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Regional contacts: A tab per country with the address, phone, map and the responsible managers, plus an enquiry form.

HSEQ: A dedicated page on health, safety, environment and quality, and the ISO-based management system behind it.

Careers: Company culture, a page for each open vacancy and an online application form.

News: An archive of project updates, new equipment and conferences, published in WordPress.

How we worked

From sitemap to launch

  1. Step 1

    Sitemap

    A new site structure around the four service lines, the company and careers.

  2. Step 2

    Page structure

    The layout and content of the homepage, service, company, careers and contact pages.

  3. Step 3

    Graphics

    A new visual design and graphics in TACROM's navy and blue.

  4. Step 4

    WordPress build

    Elementor templates, the forms, and the news and careers sections.

  5. Step 5

    Launch

    Content in place, checks on desktop and mobile, and launch.

Project

Conclusion

Sentysoft planned and built TACROM's website from the sitemap up. The four service lines are easy to find and compare, safety credentials are visible from the first screen, operators reach the right regional contact in one click, and the team publishes news and vacancies in WordPress.

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Vlad Aleksandrov, Founder & CEO

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Founder & CEO